Our values

Knowledge – BH believes in educating our customers about the traditions, heritage, and ingredients we use and why. Additionally, we strongly believe in sharing the generational wisdom and knowledge that has been passed down to us.

Customers first – To meet the needs of our richly diverse and multi-cultural customer base, BH feeds feedback into the creative process of formulating new and effective products.

Culture & heritage – Sticking to the culture and heritage by providing customers with products that celebrate and embody nature's natural luxuries, just like how generations of Arabian women did for centuries